A customer satisfaction survey is an important tool for gauging what your business is doing right and where there's room for improvement. You can't assume you know how your customers feel, you've got to get solid data to work with. However, surveys are only as effective as they are well designed. Here are the major mistakes [...]
Austin, and Texas in general, is a fantastic place to start a new business. The economy here is outpacing the growth of most of the rest of the nation, and Austin enjoys a large and solid workforce. So, why do so many startups fail to make it past their third year in business? Here are the [...]
Do you worry that your competitors outshine you with those big, fat budgets they have to work with? Staying competitive doesn't mean being a huge organization, but it does require you to look savvy and professional. People notice your image, and choose to do business with you (or not to) based on how you appear. Here's [...]
Business is booming, and that's great! Only it seems like the work is coming in faster than you can adapt. Growing pains are a normal part of a lucrative business, but managing it day in and day out can be challenging. Here are a few tips to help you allow this growth to continue without going [...]
It isn't easy being everything, from the CEO of a business to the accountant and janitor, but that's exactly what running a one-person shop is like. However, with the right tools in place, such as a virtual assistant, you can run your business easier and more efficiently. As any good business person knows, efficiency translates directly into [...]
What separates the so-so or mediocre law firm from the biggest, most reputable firm in town? In addition to offering stellar legal services, the most successful firms have practices in common -- they love what they do, they invest in other people, stay up to date with the times, and operate with integrity at all times. [...]
Deciding to go solo can be scary. Even with an established client base, single-lawyer practices take on all the expenses and workload, without the extra help and support that comes from a larger firm with a staff of receptionists, secretaries, paralegals, and other legal minds. However, with a virtual assistant and some other great tools, solo legal [...]
Telemarketing can represent a significant chunk of your marketing budget, so it's critical to make sure those dollars count. This means knowing when telemarketing is the best way to reach out to your customers and when another form of marketing -- such as online advertisements or traditional ads on TV or radio -- is the best [...]
What does it take to improve your telemarketing efforts? Well, first it takes deviating from the past. Telemarketing is no longer about "selling" only; it is about fostering good relationships with customers and potential customers. Here is how to experience greater success with your call marketing campaigns. Make Sure Telemarketers Understand Your Company, Product, and Customer [...]
Telemarketing, like most forms of advertisement and marketing, is evolving. Customers are increasingly sophisticated, and desire more of a courtship than a bunch of fancy sales speak. It's important for your outsourced call center to be aware of these trends so they can work with you for more successful campaigns. How can your business evolve and [...]