Telemarketing can represent a significant chunk of your marketing budget, so it's critical to make sure those dollars count. This means knowing when telemarketing is the best way to reach out to your customers and when another form of marketing -- such as online advertisements or traditional ads on TV or radio -- is the best [...]
What does it take to improve your telemarketing efforts? Well, first it takes deviating from the past. Telemarketing is no longer about "selling" only; it is about fostering good relationships with customers and potential customers. Here is how to experience greater success with your call marketing campaigns. Make Sure Telemarketers Understand Your Company, Product, and Customer [...]
Telemarketing, like most forms of advertisement and marketing, is evolving. Customers are increasingly sophisticated, and desire more of a courtship than a bunch of fancy sales speak. It's important for your outsourced call center to be aware of these trends so they can work with you for more successful campaigns. How can your business evolve and [...]
Do you think hiring a call center is only for businesses needing an answering service? If so, you're missing out on some of the best work call center outsourcing can do for you! Businesses That Need to Generate New Leads Sometimes, businesses reach a sort of saturation point, when most people who have heard their marketing [...]
Many companies don't really understand that their customers aren't happy until the Going Out of Business Sale is underway. This doesn't have to be your story. With a well-designed and smartly-executed customer satisfaction survey, your business can capitalize on what it's doing right and stop what it's doing wrong for happy, repeat business for years to [...]
Though you can reach more people with a broad telemarketing campaign, more successful campaigns find a way to target the audience that is most likely to need their products or services. This calls for some research and planning before you hire a call center to implement your outbound marketing campaign. Analyze the Product or Service The [...]
A number of states, as well as the federal government, have recently passed minimum wage hikes. Many legislators believe it is only a matter of time until minimum wage is increased nationally. What can your business do to protect itself, when most companies are already struggling to make a profit in this fickle economy? Raise Prices [...]
Twenty-eight million businesses in the United States are categorized as small businesses, and twenty-two million of those are sole proprietorships with no additional employees on payroll. That means there are a lot of startups around! Unfortunately, a large percentage of those businesses fail within the first three years of operation. How can you safeguard your startup [...]
Training affects every aspect of your business. It determines how managers relate to workers, how well workers produce, and how call center employees handle your customer calls. There are many ways to train employees -- are you using the right form of training for the right skills? Training on General Topics Generalized training subjects, like leadership [...]
In this tech-minded world, it's tempting to turn to the IT department to handle every problem that comes along. However, there is still a time in the world when good old-fashioned people-ingenuity out-produces even the most advanced technology. Learn when issues are better handled outside the tech department. 1. Customer Service Concerns Customer service ratings are [...]